Marcel Wanders is Art Director for the high-end AQ MW skincare collection he launched together with COSME DECORTE for the Asian market. Besides developing the skincare and make up product lines, he designed the AQ MW logo, revamped the package design, store-front and advertising visuals.
The advertisement of AQ MW reflects the products modern and elegant beauty and superior quality. The campaigns feature is both print media and in store under the catch phrase "Give your skin a miraculous surprise." Campaigns are shot in Amsterdam with yop model Anna Jagodzinska the current face of AQ MW.
Below are these campaigns as art directed by Marcel Wanders and photographed by Erwin Olaf.