Marcel Wanders

Art Direction

AQ MW

2012

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Marcel Wanders is Art Director for the high-end AQ MW skincare collection he launched together with COSME DECORTE for the Asian market. Besides developing the skincare and make up product lines, he designed the AQ MW logo, revamped the package design, store-front and advertising visuals.

The advertisement of AQ MW reflects the products modern and elegant beauty and superior quality. The campaigns feature is both print media and in store under the catch phrase "Give your skin a miraculous surprise." Campaigns are shot in Amsterdam with yop model Anna Jagodzinska the current face of AQ MW.

Below are these campaigns as art directed by Marcel Wanders and photographed by Erwin Olaf.

 

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2011

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2010

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2009

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Store design

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Related:

  kose-portable-magical-face-powder  magical-face-powder  kose_skin  Kose_makeup 

          aqmw launch icon  KOse_icon 

 

 

cosmedecorteblacklogo

Mask

Do you recognise this face

Have you ever met Marcel

Does glass always pass the light?  

No such thing as over the top! 

Do you agree lace is lovely? 

Do you remember antiques

Are you fond of white

Do you like your gold shiny? 

Would you like to take a seat

Are you a metal head?