Marcel Wanders


Marcel Wanders Art Director for AQMW

Marcel Wanders is Art Director for the high-end AQ MW skincare collection he launched together with COSME DECORTE for the Asian market. Besides developing the skincare product line, he designed the AQ MW logo, revamped the package design, store-front and advertising visuals.


For the advertising campaign he invited renowned photographer Erwin Olaf with whom he successfully collaborated before. Fashion model Anna Jagodzinska was selected for the most recent photo shoot that took place in Amsterdam, The Netherlands. Anna Jagodzinska is currently ranking in the top 10 of most successful models worldwide. The advertisement of AQ MW reflects the products modern and elegant beauty and superior quality. The skincare line will be promoted primarily via magazine ads under the catch phrase "Give your skin a miraculous surprise."



First campaign with model Sigrid Agren. Photography by Erwin Olaf. Art Direction Marcel Wanders.


Do you remember antiques

Are you a metal head? 

Meet the family

Do you like your gold shiny? 

Paper is wood

Would you like to take a seat

Do you believe broken porcelain brings luck?  

What is your favourite book

Does glass always pass the light?  

Sparkly like silver or shiny like gold