CYBEX by Marcel Wanders Introducing the Parents Collection
Amsterdam, 11 April, 2016. For the first time, the booming child mobility brand CYBEX connects with the world of interior design. With the launch of a furniture line that includes a high chair, rocker, bouncer, and colorful accessories for infants, everything is reimagined to fit seamlessly into the parents’ lifestyle. Leading this exciting collection is internationally celebrated product and interior designer, Moooi owner, and industry rebel Marcel Wanders.
The “Parents” Collection is sophisticated yet playful, allowing parents to continue their cultivated lives, even with little ones in tow. To go one step further, the new range also lets moms and dads pass on their creativity to the next generation through design-forward furniture that seamlessly integrates, creating a dream environment in the home.
The magic of the series lies in the nontraditional approach the collaborators bring to their respective fields: CYBEX founder Martin Pos and Marcel Wanders are both rebels, constantly in search of new ways of working off the beaten track against the establishment. After one fortuitous meeting, these kindred spirits saw that endless innovation was possible by developing a line of extraordinary products that are both functional and lots of fun.
Using Marcel Wanders’ iconic ‘Monster Chair’ as inspiration for the design concept, four adorable monsters enliven the collection’s slogan “Living your most fabulous dream”.
“These cunning creatures exemplify that with all the seriousness implied by staying true to CYBEX’s D.S.F Innovation Principle (distinctive Design, superior Safety, clever Functionality) - adding a bit of color and wit makes it complete,” says Martin Pos.
“Furniture for babies should be stylish but fun, contemporary and simple yet safe. We have created a beautiful collection of design pieces that fit so well into parents' contemporary urban lifestyle that the arrival of a newborn does nothing to disrupt how the parents live,” added Marcel Wanders.
From the interiors of the ‘Kameha Grand Zurich’ and ‘Andaz Amsterdam Prinsengracht’ that place guests in a continual state of surprise to his iconic ‘Knotted Chair’, Marcel Wanders brings his signature and poetic sense of beauty to this new line of furniture and accessories, designing functional and stylish art.
Similarly, Martin Pos redefined the children’s sector when founding CYBEX just over ten years ago. He advanced the stroller and child safety market with products that fulfill the most stringent safety and functional standards, while incorporating design as an equally important component. The latter was a game changer, immediately resonating with lifestyle-focused urban families. With his first foray into furniture, Pos continues to pioneer introducing items that effortlessly blend into the lives of new parents.
Read more about the Parents Collection.