Marcel Wanders

Art Direction

Inside the Box

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“Inside the Box” is the theme of a series of photographs which artistically portray a Moooi product literally inside a box, as a gift which is further protected, almost humanly wrapped by a naked person. The model & the design merge inside the box, blending the creators with the creations in the warm embrace of a silent, dreamy world. Created in celebration of the launch of Moooi's 2012 collection at the Salone del Mobile. 

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Marcel has worked with long time collaborator, photographer Erwin Olaf on a number of Moooi campaigns over the years, a creative relationship that has defined the enchanting world of Moooi. Marcel is co-founder and Creative Director of Moooi.

Art Direction Marcel Wanders, Photography Erwin Olaf, 2012

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